A Changing National Identity

As a country that built its wealth and power on the back of its substantial natural resources, Canadians have long seen themselves as hewers of wood and drawers of water. But our leadership in sectors such as telecommunications and transportation point the way to a different kind of national identity—one based less on extraction and more on the potential of adding value and delivering a range of energy services innovations to domestic and export markets.

While we will still be exporting raw materials for decades to come, we could also be offering the world an increasingly sophisticated and diversified portfolio of energy innovations.