Webinar: Communicating affordability and the energy transition

You’re invited to join a Clean Energy Canada webinar on communicating affordability and the energytransition. Informed by new qualitative research, Clean Energy Canada’s communications director, Trevor Melanson, and Abacus Data’s CEO, David Coletto, will discuss the importance of linking climate action and affordability—and how best to do so.

There are perhaps no two forces more anxiety-inducing in 2022 than climate change and rising living costs. But how do people connect the two? This question was explored in a recent series of Ontario-based surveys and focus groups conducted by Clean Energy Canada and Abacus Data.

And while generally supportive of climate action, most participants (and likely most Canadians) worry the energy transition will cost them more in their day-to-day life. 

In this webinar, you will learn how people think about this issue and which arguments persuaded many of them to change their initial assumptions—and to see clean energy as a cost-saver.

Join us on October 20 as David and Trevor present key findings from their research and answer questions on the topic.


October 20, 2022, at 10am PT / 1pm ET (1 hour)


Trevor Melanson

Trevor is Clean Energy Canada’s communications director and has been with the organization since 2016. He also has a decade of experience as a magazine journalist, having worked as an online editor at Canadian Business, as the associate editor of BCBusiness, and more recently as the senior editor of Vancouver magazine.

David Coletto

David Coletto is the CEO of Abacus Data. He leads Abacus Data’s team of research consultants and strategists, delivering strategic advice and research design expertise to some of Canada’s leading corporations, advocacy groups, and political leaders. David has more than a decade of experience working in the marketing research industry and is an industry leader in online research methodologies, public affairs research, corporate and organizational reputation studies, and youth research.

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